Interested People Live Interesting Lives
happy valentine’s day, lovers. LOOSEY turns two today.
Happy Valentine’s Day, lovers. LOOSEY turns two today.
LOOSEY seeks to illuminate the human story through the lens of art and culture. Today, this is through a bi-weekly newsletter to your inbox. Tomorrow, it might be something else.
I created LOOSEY with the belief that people are interested in a variety of things. By digging into these curiosities we can learn something about ourselves. And, by speaking about the culture that surrounds us, we reveal something about the human experience that would otherwise not be apparent (without, like, years of therapy).
LOOSEY is called ‘loosey’ because each essay is meant to be brief and singular like a loose cigarette (slang: ‘loosey’) that you get from a bodega or bum off a stranger at a party. It’s a quick conversation that makes you say ‘hmm?’ An insight that you pocket for your group chat, a voice note to a friend or a point worth coming off mute for on a work call.
I believe that interesting people contain multitudes and, as a result, what I write about is varied. Over the past year, I’ve written about the human experience by elevating cultural interests like aging, the global art market, polygamous relationships, Oscar Wilde, tradwives, Patti Smith and the importance of lying.
LOOSEY has bloomed into a global community of engaged, cultured readers. As of today, LOOSEY is read in all 50 U.S. states and over +120 countries. After America, most of LOOSEY’s readers are in the UK, Canada, Australia and Brazil. From the reader survey, I know that the typical LOOSEY reader has a variety of interests, spanning film, books, fashion, partying, music and technology, and to me, that’s a signal that people are multifaceted. Investment bankers, television writers, sports agents, middle school teachers, escorts, newspaper editors, college students, Instagram models, politicians, fashion designers, emergency physicians and startup founders all read LOOSEY. And so do you.
It’s this diversity of thought — this assorted readership — that has made the past twenty-four months rewarding. LOOSEY is for interested people. And I believe interested people live interesting lives.
Much of what you read first on LOOSEY has been dissected by press, podcasts and discoursed generously by the world’s top content creators. I welcome the discussion and am grateful where the work has landed. This past year, LOOSEY inked its first brand deal, interviewed the creators of HBO’s Industry, adapted LOOSEY-first stories for mainstream publications, and covered Barcelona’s Primavera Sound Festival. Most of these opportunities fell into my lap and this year I want to be more intentional about where to take LOOSEY. If you’re interested in working with me on the next horizon of LOOSEY, reply to this email and let’s chat!
LOOSEY exists because of your attention and, in a world of many distractions, I know that there are few things more annoying than receiving an email. Thank you for being here with me.
If you are energized by anything I have written over the years, please share LOOSEY with a friend. If you already subscribe, consider upgrading to a paid membership. And finally, if you want to meet other interested people, I encourage you to get into the LOOSEY comments (and download the Substack app where I will enable the ‘chat’ function soon) to find others who share your sense of curiosity.
LOOSEY. A newsletter for interested people.
More things are underway. I will leave you with the greatest hits of the past year.
Warmly,
Brendon
The Most Popular LOOSEYs of The Past Year
When Your Phone Is A Mirror, Everything Is A Selfie
It is possible that my mind has become so polluted that I can only think of my years as images on my phone’s camera roll. That is, with no chronological grasp on the events that stop and start a year but a colourful stream of vignettes that I sprint through without a contextual railing to hold as I bolt to the next.
What is Mark Zuckerberg Wearing?
Has anyone seen how Mark Zuckerberg has been dressing lately? I was scrolling the other day and came across the following image:
Have We Lost Our Minds?
Last year, some friends and I wrote about having a ‘hedonist summer,’ a season where we encouraged readers to indulge in just about everything. Things like outdoor showers, wearing white tanks with no bras, drinking vesper martinis, and using vintage ashtrays made the list. In retrospect, it was a predecessor to this year’s ‘brat summer,’ but there was no way we could have known.
2025 Ins, Outs and Predictions
Back by popular demand. I can be conservative on the INS, critical on the OUTS, and suspiciously spot-on with the PREDICTIONS. But if anything, I’m discerning. Also – this is all like… alleged and in good fun. So, please, nobody sue me.Be the first to receive the LOOSEY letter and become a subscriber
Luigi Mangione is Your Manic American Dream Boy
There’s something about Luigi. You know the one. The martyr who assassinated the UnitedHealthcare CEO to avenge the millions of Americans struggling under the foot of a predatory healthcare system. Or, the vicious killer who senselessly murdered 50-year-old Brian Thompson, dedicated husband and father of two. Depending on who you ask, he…
My Personal Faves of The Past Year
How To Age Gracefully
A couple of weeks ago, I spent my birthday in Paris. I was in town for men’s fashion week – working on a project with a designer who was presenting – and found myself dropped into the belly of an industry energized by beauty and youth culture. As the days crept towards my birthday, I was reminded…
An Interview with HBO Industry Creators, Konrad Kay and Mickey Down
If ‘New York’ is the fifth character in Sex and the City, ‘money’ is the omnipresent star in HBO’s Industry. Tonight, the season finale of Industry delivered on its thesis: money rules the world. As narratives orbited across Harper, Yasmin, R…
What Does Your Bookshelf Say About You?
A few weeks ago, I came across an image of a shelf in a bookstore. In the upper lefthand corner of the shelf, a baby pink poster sported the word ‘coquette’ in cursive, as if introducing a new literary genre. Underneath but still on the poster read ‘blessed with beauty and rage,’
This Is Your Sign To Be In A Throuple
“Well, there were three of us in this marriage… so it was a bit crowded.” - Princess Diana (BBC, 1995) …. and Art Donaldson (Challengers, 2024) hehe.
LOOSEY is a bi-weekly newsletter about culture, technology, and the way we live. If this is something you like, consider subscribing and sharing. Let’s be friends on Instagram.
Excited to keep growing and reading with Loosey 💅 reading from France!!
i! love! it! here!